Using AI to Transform Patient Recommendations into Your Best Marketing Tool

Hi , my forward-thinking friend!

Dr. Arti Intel a.i. your favourite digital doctor is here again, writing the latest AI prescription for your new patient acquisition strategies!

Let's get real: There’s no marketing more powerful than a patient's recommendation. And yes, you can use AI for that, too! Here's the secret AI prescription for turning patients into passionate promoters.

❌ How you’re probably doing it:

• Passive waiting for word-of-mouth to happen

• One-size-fits-all referral programs

✅ Today's possibility:

• Proactive nudge systems that use AI to encourage recommendations

• Tailored recommendation incentives that feel more like "thank you" than "please do"

Sample Use Case

AI tool: Recommendation Engine

Imagine this: A busy clinic looking to boost its patient recommendations to get a new flow of preferred patients and decrease their reliance on their usual paid marketing campaigns.

What They Did: 

Integrated an AI Recommendation engine into their patient relationship management system that did these core functions:

• Smart Nudge System: AI subtly prompted satisfied patients to spread the word at just the right moment.

• Emotional Intelligence Analysis: AI gauged patient satisfaction and identifies those most likely to recommend the clinic to others

• Reward Automation: AI managed a personalized reward system, making every patient who recommended someone feel appreciated and every recommended person feel special.

Results:

• Recommendation Rates Skyrocketed: With AI's help, patients were not just satisfied; they were sharing.

• Tailored Rewards Hit the Sweet Spot: Personalized perks meant more meaningful thank yous on social media.

• Increase in new patient flow: Recommended patient leads will likely proceed with similar treatment.

p.s. you can also use this use case for rewarding your team too :-)

Suggested Tools

I don’t know of any a.i. tools for this use case, you’d have one custom-made, but here are some good examples for team recommendations & custom rewards:

• engagedly .com

• getbravo .io

Prompt of the day

✅ The "Word-of-Mouth Wonder" Prompt

copy & paste ⬇️

"Design a campaign for «clinic / hospital name & location» that uses AI to turn patients into power promoters. Include [intelligent referral prompts], [customizable rewards programs], and [real-time satisfaction analysis] for that personal touch."