Create your preferred patient with AI to test your patient journey

Hi, Dr Arti here!

2 days ago, I covered how to use AI to determine how you appear against other clinics online. Today, I’ll show you how clinics use AI to see how and what patients do (or don’t) choose their clinic and immediately make improvements.

Let’s get started.

Sample Use Case

AI tool: LLM

The private medical clinic identified a valuable opportunity to cater to a demographic of patients aged 45 and above, utilizing a Large Language Model (LLM) to create a detailed persona named “Pat.”

Pat is a 50-year-old working professional who values convenience, personalized care, and clear communication. The clinic leveraged ChatGPT to understand Pat’s preferences, leading to strategic website enhancements to improve user experience and patient acquisition.

They implemented a simplified navigation structure for ease of use, added a comprehensive FAQ section to address common queries, introduced content focusing on preventive care and age-related health concerns, ensured the website’s text size and colours were age-friendly, and incorporated a feature for direct communication with healthcare professionals.

These improvements directly impacted various parts of the patient journey, making the website more accessible and informative for Pat, resulting in a notable increase in messages from potential patients like Pat and booked appointments from this demographic.

Suggested Tools

Use your chosen LLM. Not sure which LLM to use?
download a guide here:

Prompt of the day

✅ Preferred patient persona Prompt:
copy & paste ⬇️

1. Build me a persona of a [your preferred patient type] who lives in «town, country» «works for a / as a role» and wants to «patients motivation» because «their desire». List the roles, goals, challenges, pain points and decision criteria for selecting a «medical specialization + practice, clinic or hospital for «treatment type».

2. Review the following content. How does it align or not align with the persona’s information needs? [paste in the text from your website, ad or brochure]

3. Build a table with three columns. In the first column, list all of the persona’s information needs. Prioritize the list with the top priorities at the top.

In the second column, make the heading “Conversion Clarity (0-5)” and in that column, show the conversion score on a scale of 0-5. The conversion score is the ability of the content to both inform and persuade the potential patient on a given topic. Give lower scores when the page includes very little information, when the information is poorly supported with evidence, or when the information is indirect or vague.

In the third column, make the heading “Keyphrase Relevance (0-5)” and in that column, show the relevance score on a scale of 0-5. The relevance score is the extent to which the page incorporates the keyphrases from the keyphrase categories. Give higher scores if the page includes most or all of the phrases from a given category.

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